beyond the product
werk_39 is a B. Braun powered innovation lab for multidisciplinary teams in Tuttlingen.
We challenge the status quo to help to create better running hospitals. The technology push of the last decade allows to move into new, mostly unexplored ways of value creation. This results in higher degrees of uncertainty since industry tends to have a strong product-centric thinking. Various studies prove that more value is generated for customers by innovation beyond the product.
We offer spaces for innovation, so that teams can jointly create solutions. The big question to answer is: How to do it? We believe the best way to manage uncertainty is to search, rather than execute. Our innovation process at werk_39 does not direct teams to execute; rather encourages these multidisciplinary teams to look at constantly defined searchfields.
werk_39 offers a physical co-creation platform for customers and partners, enables business teams to create beyond the product solutions, provides and applies agile methodology to limit uncertainty. Currently we are working on a mobile version of “werk_39”.
,,SOFTWARE AS A DRUG!
KANN SOFTWARE WIRKEN
WIE EIN MEDIKAMENT?"
Di. 03.12.19 | 18:30 Uhr
DR. peter langkafel
digital health factory