beyond the product
werk_39 is a B. Braun powered innovation lab for multidisciplinary teams in Tuttlingen.
we challenge the status quo to create better running hospitals
The technology push of the last decade allows to move into new, mostly unexplored ways of value creation. This results in higher degrees of uncertainty since industry tends to have a strong product-centric thinking. According to study results across different industries, higher value for customers is created by emphasizing on innovation beyond the product.
We offer spaces for innovation, so that people jointly create solutions for better running hospitals. The big question is: How do you do it? We believe the best way to manage uncertainty is to search, rather than execute. Our innovation process at werk_39 does not direct teams to execute; rather encourages multidisciplinary team to look at searchfields deriving from company strategy. In our view, this is a deeply customer-centric approach.
werk_39 offers a physical co-creation platform for customers and partners, enables business teams to create beyond the product solutions, provides and applies agile methodology to limit uncertainty. Currently we are trying to expand this to a mobile version of “werk_39”.
,,Unternehmen auf den
Spuren von Start-Ups"
Di. 08.10.19 | 18:30 Uhr
Referent: Thomas Sindemann
Infront Consulting &