innovation
beyond the product

werk_39 is a B. Braun powered innovation lab for multidisciplinary teams in Tuttlingen. 

THE Why

We challenge the status quo to help to create better running hospitals. The technology push of the last decade allows to move into new, mostly unexplored ways of value creation. This results in higher degrees of uncertainty since industry tends to have a strong product-centric thinking. Various studies prove that more value is generated for customers by innovation beyond the product.

THE HOW

We offer spaces for innovation, so that teams can jointly create solutions. The big question to answer is: How to do it? We believe the best way to manage uncertainty is to search, rather than execute. Our innovation process at werk_39 does not direct teams to execute; rather encourages these multidisciplinary teams to look at constantly defined searchfields.

THE what

werk_39 offers a physical co-creation platform for customers and partners, enables business teams to create beyond the product solutions, provides and applies agile methodology to limit uncertainty. Currently we are working on a mobile version of “werk_39”.

people

The team at werk_39 and the corporate innovation teams are set up in a T-shaped way: Team Members offer practical expertise on how to apply agile and lean start up methods, as well as domain expertise in relevant fields such as hospital processes. And let’s not forget about data analytics and UX-design. To all of you who are interested in becoming part of werk_39: We embrace the “Maker-DNA” in any of our team members and interns. We believe in the strength of good collaboration.

process

Agility in innovation is possible! The core is to reduce uncertainty constantly in a quick and lean manner. We try to apply build-measure-learn in the shortest possible loops. This is the secret sauce. And by the way: it takes 1% inspiration and 99% application of innovation craftsmanship (aka: hard work).

place

Right in the center of medtech valley Tuttlingen, werk_39 is situated in a one hundred year old factory building. We believe that a specifically assigned space is a basic need for every project team. Innovation can only flourish in psychologically safe environments. The interior design matches the idea of equal footing. In the basement of the building werk_39’s innovation-output can be touched and tested.

werk_39 impression

,,Licht und Schatten im ewigen Eis"

Di. 12.03.2020 | 18:30 Uhr

Referent:
Thomas Schad
Neumayer-Station III
Ekström-Schelfeis Antarktis

werk_39 | Rote Straße 1 | Tuttlingen

Anmeldung unter www.werk39.com/event_registration bis 09. März 2020

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