beyond the product

werk_39 is a B. Braun powered innovation lab for multidisciplinary teams in Tuttlingen. 


We challenge the status quo to help to create better running hospitals. The technology push of the last decade allows to move into new, mostly unexplored ways of value creation. This results in higher degrees of uncertainty since industry tends to have a strong product-centric thinking. Various studies prove that more value is generated for customers by innovation beyond the product.


We offer spaces for innovation, so that teams can jointly create solutions. The big question to answer is: How to do it? We believe the best way to manage uncertainty is to search, rather than execute. Our innovation process at werk_39 does not direct teams to execute; rather encourages these multidisciplinary teams to look at constantly defined searchfields.

THE what

werk_39 offers a physical co-creation platform for customers and partners, enables business teams to create beyond the product solutions, provides and applies agile methodology to limit uncertainty. Currently we are working on a mobile version of “werk_39”.


The team at werk_39 and the corporate innovation teams are set up in a T-shaped way: Team Members offer practical expertise on how to apply agile and lean start up methods, as well as domain expertise in relevant fields such as hospital processes. And let’s not forget about data analytics and UX-design. To all of you who are interested in becoming part of werk_39: We embrace the “Maker-DNA” in any of our team members and interns. We believe in the strength of good collaboration.


Agility in innovation is possible! The core is to reduce uncertainty constantly in a quick and lean manner. We try to apply build-measure-learn in the shortest possible loops. This is the secret sauce. And by the way: it takes 1% inspiration and 99% application of innovation craftsmanship (aka: hard work).


Right in the center of medtech valley Tuttlingen, werk_39 is situated in a one hundred year old factory building. We believe that a specifically assigned space is a basic need for every project team. Innovation can only flourish in psychologically safe environments. The interior design matches the idea of equal footing. In the basement of the building werk_39’s innovation-output can be touched and tested.

werk_39 impression

Stay tuned for the next event...

Mo. 15.06.2020 | 18:00 Uhr

Thomas Schad
Neumayer-Station III
Ekström-Schelfeis Antarktis

werk_39 | Rote Straße 1 | Tuttlingen


Honorable Mention for the werk_39 Corporate Design

Honorable Mention for the werk_39 Corporate Design

Medical Co-Innovation Lab – Corporate Brand Illustration SerieThe tension between tradition and modernity coined this series of medical brand illustrations. They where positioned as key-visuals transforming the idea of ingenuity "beyond the product". In the radical...

medtech_shakers | „Software as a drug!“ | Di. 03.12.2019

medtech_shakers | „Software as a drug!“ | Di. 03.12.2019

Peter LangkafelSoftware as a drug! Digital Health, Smartwatches, Telemedizin, Big Data, künstliche Intelligenz – Schlagwörter, die in den letzten Jahren mehr und mehr in der Medizin und der Versorgung aufgetreten sind. Dabei haben alle eine große Gemeinsamkeit: Sie...