Assumption Grid

Template and Instructions

Hard Facts

  • Working Model: discover | experiment | build
  • Importance: 5/5
  • Workload: 1 hour

Why

Assumptions contain risks.
The Assumption Grid supports you in identifying the riskiest assumptions of your business model.

How

First, identify your assumptions from your Business Model Canvas. Then, rank them on the Assumption Grid. As a last step, identify and prioritize your riskiest assumptions. They are located within the top right quadrant of the grid and should be tested first. These are the risks that could kill your business model or project if they turn out to be false.

What

The Assumption Grid classifies assumptions into four quadrants. It helps you to focus on the riskiest ones and to test them first.

Tips from w_39

  • You can rephrase the sticky notes of your Business Model Canvas into assumptions which you can stick on the grid.

Value Adds

Deep Dive in the World of Innovation

Assumption mapper
(Board of Innovation)

Laura Klein, Identify and Validate Your Riskiest Assumptions, LSC14
(Lean Startup Co.)

Testing Business Ideas

Alexander Osterwalder
David J. Bland

Digital Innovation Playbook

Dark Horse Innovation

Validation Guide

Board of Innovation