Customer Journey
Template and Instructions
Hard Facts
- Working Model: discover
- Importance: 3/5
- Workload: 2 hours
Why
Experiencing your customer‘s journey allows you to identify pain points and detect possibilities for gain creation.
How
The Customer Journey can be either used to display your Persona‘s life without the product you are about to invent or your user‘s experience with the product or service. First, characterise your Persona and the journey’s context. Then, describe a typical day in your Persona‘s life. Afterwards, visualise your Customer Journeys on a poster and compare different ones with each other. Derive results from these comparisons.
What
The Customer Journey illustrates a typical day in the life of your Persona. Its main focus lies on the Persona’s emotions and satisfaction during this process.
Tips from w_39
- First, establish your Persona, then conduct the Customer Journey with it.
Generate Mural
With Instructions
Blank Template
Mit Anleitungen
Leeres Template
Value Adds
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