Medical Co-Innovation Lab – Corporate Brand Illustration Serie
The tension between tradition and modernity coined this series of medical brand illustrations. They where positioned as key-visuals transforming the idea of ingenuity “beyond the product”. In the radical contrast to a modern innovation space & environment these visual artwork empower people and context to effect visual clarity on medicine in between the path of tradition to innovation. In the application context of the new brand werk_39 the illustration series are available in 3 styles. Focus is the visual remarkability of the communication and user perception in the brand context.
Text: LICC – London International Creative Competition