With this method, the current situation is described from your customer‘s Point of View. As a first step, use the Persona to develop a deep understanding of your customer and his needs. Secondly, collect the information about your customer, his needs and your insights from experiments in one ”Point of View”-statement.

The “Point of View”-statement defines your customer, his needs and the drivers behind these needs in one sentence. This statement should be inspiring, narrow and meaningful.

• Prepare a Point of View statement that includes a surprising insight. This insight can even be contrary to the customer‘s need. That way, the Point of View helps to reframe the current challenge. For example: How can you loose weight while not being hungry?