Test Card & Learning Card

Template and Instructions

Hard Facts

  • Working Model: discover | experiment | build
  • Importance: 4/5
  • Workload: 1 hour


The Test Card enables you to translate assumptions into testable, precise and discrete hypotheses. Subsequently, the Learning Card is important to derive the learnings from the experiments.


The Test Card translates your assumptions into measurable and testable hypotheses. Thus, you can assign precise definitions to your test objective and define at which level you consider the hypotheses as verified. The Learning Card summarizes the learnings from your experiments and decides on the next steps you will do.


The Test Card allows you to plan the test of an assumption. After the test has been conducted, the Learning Card supports you to capture the learnings from your experiments.

Tips from w_39

  • Hypotheses have to be testable, precise, and discrete.
  • It doesn‘t matter if the hypothesis was confirmed or not. Only the result itself is important.
  • Be aware of the confirmatin bias. Set challenging experiment goals to validate your hypothesis. And don’t forget the Learning Card.
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Mit Anleitungen
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Value Adds

Deep Dive in the World of Innovation

Validate Your Ideas with the Test Card

Capture (Customer) Insights and Actions with the Learning Card

Strategyzer Webinar: The Basics Of Testing Business Ideas

Testing Business Ideas

David J. Bland
Alexander Osterwalder

Validation Guide

Board of Innovation