Test Card & Learning Card
Template and Instructions
Hard Facts
- Working Model: discover | experiment | build
- Importance: 4/5
- Workload: 1 hour
Why
The Test Card enables you to translate assumptions into testable, precise and discrete hypotheses. Subsequently, the Learning Card is important to derive the learnings from the experiments.
How
The Test Card translates your assumptions into measurable and testable hypotheses. Thus, you can assign precise definitions to your test objective and define at which level you consider the hypotheses as verified. The Learning Card summarizes the learnings from your experiments and decides on the next steps you will do.
What
The Test Card allows you to plan the test of an assumption. After the test has been conducted, the Learning Card supports you to capture the learnings from your experiments.
Tips from w_39
- Hypotheses have to be testable, precise, and discrete.
- It doesn‘t matter if the hypothesis was confirmed or not. Only the result itself is important.
- Be aware of the confirmatin bias. Set challenging experiment goals to validate your hypothesis. And don’t forget the Learning Card.

Value Adds
Deep Dive in the World of Innovation
Validate Your Ideas with the Test Card
(Strategyzer)
Capture (Customer) Insights and Actions with the Learning Card
(Strategyzer)
Strategyzer Webinar: The Basics Of Testing Business Ideas
(Strategyzer)
Testing Business Ideas
David J. Bland
Alexander Osterwalder
Validation Guide
Board of Innovation