The Test Card translates your assumptions into measurable and testable hypotheses. Thus, you can assign precise definitions to your test objective and define at which level you consider the hypotheses as verified. The Learning Card summarizes the learnings from your experiments and decides on the next steps you will do.

The Test Card allows you to plan the test of an assumption. After the test has been conducted, the Learning Card supports you to capture the learnings from your experiments.

• Hypotheses have to be testable, precise, and discrete.
• It doesn‘t matter if the hypothesis was confirmed or not. Only the result itself is important.
• Be aware of the confirmatin bias. Set challenging experiment goals to validate your hypothesis. And don’t forget the Learning Card.